High Pressure Pasturization

(HPP) is a non-thermal pasteurization process. It preserves and sterilizes food and juice by applying very high pressure (between 100 and 1,000 mpa) through a water bath that surrounds the product. exposure times range from a millisecond pulse to a treatment time of over 20 minutes. The high pressure inactivates certain microorganisms and enzymes in the food, which slows the deterioration of foods by stopping the chemical activity caused by microorganisms.

Which translates to an unnatural shelf life of 30 days.

Why?

Fresh produce is intended by nature to expire. A 3 day expiration date is a good thing. All fruit and vegetable juice found at a store must be processed and treated to maintain a longer shelf life and reduce any bacteria as required by the Food & Drug Administration. In order to accomplish the above criteria, preservatives are essential as well as pasteurizing.

While it doesn’t sound terrifying, pasteurization kills the vital raw nutrients, enzymes, good bacteria, and minerals which is the entire reason you are drinking a juice in the first place. Heat and cold pressure pasteurization kills the good stuff and the bad stuff. And the taste is definitely NOT the same. Basically you could be drinking a “fresh” juice that is 20+ days old. Because there are no sound regulations set on the definition of “fresh or raw”, companies are able to label their products as such. HPP juice is effectively dead juice with a month+ shelf life.

How and Why we cold-press juice

Not all of us are created equal… and neither are juices. Since we use the finest of ingredients, it’s important for us to extract the maximum quantity available while preserving quality. Below are a two quick visuals on why we use a hydraulic cold-press instead of traditional centrifugal widely used in homes. We always encourage self study. All of the information provided can be found be doing a quick search via google.

A Point in the Right Direction

We are here to provide nutritious tasty options in a quick service way.

We Mix to Order

Not only does Beet Street offer a simply menu, any custom blend on the menu is made fresh to order when ordered. Asking for double kale is a common request, and you can taste the freshness.

A Different Kind Of Juice Bar

Beet Street is committed fresh quality juices, and are experienced in making custom blends and specialty blends for specific diet and health concerns.

Morning Noon & Night

Each day, Beest Street opens to serve, while prepping for the days needed juice supply. Beet Street freshly prepares each ingredient thoughout the day. This allows Beet Street to provide customers with the longest possible shelf life without compromising quality.

Here For You

We are here to provide nutritious tasty options in a quick service way.